In the past few weeks, I have been inundated with trans influencer Dylan Mulvaney 🥱 I have tried to turn the other way, but it’s simply too big of a story now…so we’re going to cover it. In case you’ve been living under the proverbial rock, here’s the quick summary: Bud Light and Nike have jumped on the “show you’re woke to make a buck” train and paid Mulvaney to promote campaigns. Nike had Dylan prancing around as a woman doing jumping jacks and a Broadway routine in a sports bra and leggings. Bud Light put Mulvaney’s face on a can to celebrate 365 days as a woman 🙄. Tangentially, Budweiser’s vice president of marketing, Alissa Heinerscheid, is behind the Bud Light campaign with Mulvaney and said the company needed to update its “fratty” and “out-of-touch” image. Hmm…in an interesting twist, Henerscheid’s Facebook page was scanned by the entire internet and it seems she didn’t mind a good drunk and fratty party while at Harvard. In case you’re wondering, that Facebook account was quickly deleted 😉. She can be seen in bathroom photos (apparently quite intoxicated), blowing up condoms, and chugging Rolling Rock’s at what is called a “boozefest”...kind of interesting for an exec who said of her company, “Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.” So, what has the public response to Bud Light/Mulvaney been? Facebook Instagram Twitter Well, Megyn Kelly says definitively, “Nike sponsoring Dylan Mulvaney now for a f-king sports bra…I’m sorry, Dylan doesn’t have breasts.” As for Bud Light, patrons at a Wyoming bar literally aren’t buying it. Country Start Travis Tritt is pulling Anheuser-Busch products from his tour. And Kid Rock, known for being a modern-day Shakespeare with his words, posted a video you simply have to watch where he proclaims, “F–k Bud Light, and f–k Anheuser-Busch!” It’s too early to tell if putting a pro-trans feather in their cap is good for Anheuser-Busch long-term, but initially the stock fell 4% meaning the market value dropped some $5 BILLION dollars from April 5th to April 12th of this year. It’s currency trading 4% off it’s 52-week high. Another question that remains unanswered: will other big brands follow suit and jump on the pro-trans bandwagon, or has the backlash from these two recent Dylan Mulvaney campaigns shown that woke values are bad for business?